The comprehensiveness and effectiveness of Customer Relationship Management (CRM) is automated process of some dependant subsystems, which are hosted by a CDP (Customer Data Platform) that can combine online, offline, and third-party data sources for an always up-to-date customer 360 view. For a cloud solution (a must-be trend this time) CRM includes a sales cloud, service cloud, ecommerce cloud, and marketing cloud.

Customer relationship management (CRM) is a complete software system that manages customer relationships, but it isn’t a single solution. To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports your organization at every customer interaction point. It gathers, links, and analyzes all collected customer data, including contact information, interactions with company representatives, purchases, service requests, assets, and quotes/proposals.

Customer data can also be aggregated to populate incentive compensation modeling, sales forecasting, territory segmentation, campaign design, product innovation, and other sales, marketing, and customer service activities. CRM tools and software help us streamline the customer engagement process, close more sales deals, establish strong customer relationships, build customer loyalty, and ultimately increase sales and profits.

CRM software supports strong, productive, loyal customer relationships through informed and superior customer experiences. The goal? To improve customer acquisition and retention by providing experiences that keep your customers coming back. Customer relationship management is both a strategy and a tool that supports those experiences in five key ways.

* Answer the most basic customer questions
* Manage customer data
* Automate the sales process
* Personalize marketing campaigns
* Align sales and marketing

The best CRM systems offer robust analytics coupled with AI and machine learning. AI is the future of customer relationship management, going beyond contact management and sales force automation to truly helping you sell. AI in CRM can guide you toward the next-best actions and provide smart talking points—specific to each customer opportunity. AI also delivers timely customer intelligence that helps you optimize customer experience (CX) across marketing, sales, and customer service.

A complete customer view is necessary for business success and growth. Without a CRM system, you’ll struggle to develop that much-needed 360-degree view of the customer that you need to:
– Personalize customer interactions
– Automate business processes (with appropriate CX integrations)
– Track all customer interactions
– Explore ways to improve CX

SalesForce CRM, Microsoft Dynamics CRM, SAP B1, HubSpot etc. are the top ranking CRM in the world industry now. These are the softwares of globally famous vendors occupying market.

Let the high-tech innovation be directed to the welfare of the planet and the mankind. Let AI work against all sorts of distraction under the regulations.

Are these in the thought funnel?
This is just an idea, may be start happening somewhere,
May be in the pipeline of the the initial planning stage of the ambitious project.

But, to my consideration, this could have been extremely necessary, involving the tech-innovation in restoration process of the Climate Change to its natural phenomenon. This is urgent for the living welfare of this planet inhabitants.

Is it in the implementation pipeline or under a planing stage that, technology made of IoT and AI be associated to all industrial and unplanned production plant’s extract and emission exposer point to put a bar and alarming notification when the carbon and other green house gases and toxic elements reach the alarming threshold? The scientists working on Climate Change set the threshold measure in the scientific work. Even as a more extended thought – this tech-combination could contribute to the climate restoration process in straight forward interference and contribution.

Are the global tech giants working on this highly important issue?

Sometimes, it is heard that people are concerned about data privacy and security in the cloud. There are some common reasons why data privacy in the cloud is a concern for individuals and organizations, these are:

* Concerns about unauthorized access to sensitive data stored in the cloud, either by hackers or even by cloud service providers themselves.

* Worries about data breaches and leaks, which can lead to personal or sensitive information being exposed to the public or cybercriminals.

* The need to comply with data protection regulations and ensure that data stored in the cloud meets legal requirements, such as GDPR, HIPAA, or CCPA.

* Questions about who owns and controls the data once it’s stored in the cloud and whether the cloud provider has any rights over that data.

* Concerns about where data is physically stored and whether it might be subject to different data protection laws and regulations based on its location.

* Worrying about the security of data encryption both in transit and at rest, and whether encryption keys are adequately protected.

* Fears of being locked into a particular cloud provider’s ecosystem, making it difficult to switch providers if needed.

To address these concerns, it’s crucial for individuals and organizations to take a proactive approach to data privacy in the cloud. This includes implementing strong security measures, understanding the shared responsibility model with the cloud provider, regularly auditing and monitoring data access, and staying informed about changes in data protection laws and regulations. Additionally, choosing a reputable and security-conscious cloud service provider can help mitigate many of these concerns. Microsoft Azure, AWS, SAP cloud, Oracle Cloud, Google Cloud service, SalesForce Cloud, IBM etc. are trusted and have been demonstrating integrity and trust for hosting infrastructure, operating platform, Databases, servers and services and all relevant security. This is important to remember that the vendors who revolutionize the information technology, must stand on firm reputation and acceptibilty to the ognanization, enterprises and individuals around the world.

Today, at late midnight, the thoughts about the AI indulges me to dive into innovative state, want to listen?

The process optimisation shall have to be kept up and running and benefit realisation shall be reaped out against the investment in ERP or CRM or any application integration.

So, a proactively advisory Dashboard can come forward for this purpose- but how?

Let AI integration in ERP plays the game and thus change the business game, as well. The data miner of AI can take the role to dive deep in the ocean of information related to sales funnel (say, for instance, I am taking about CRM) packed with lead or client prospects data, keeping the searching eyes open of the AI’s data miner. At night or when you are logged out of the ERP/CRM interface, dashboard’s data miner keeps knocking the geographical, demographics, psychologics and behavioural information sources in the social media – Facebook, x (the old twitter), YouTube, instagram, website, email etc the public focused social media presence.

The intelligent night guard of the dashboard collect the lead’s external data, mixes with the previous internal data and generates an actionable insight. In the next morning, when you are awaken from the sleep and login to your dashboard, a stunning surprise could give a valuable gift of possibilities of a conversion story of lead to a paying customer, the sleepless AI agent move you further ahead of your competitors and this proactive and continuous off-time actionable insight Erp process can bring benefit realisation often, more than your expectations.

This is an idea, knocked me at late midnight, a lonely time is not merely isolation, this comes to me blessing to provide me with blooming ideas, let this late midnight thought create an effective ERP dashboard.